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Midland Lead Launches New Customer Focussed Logistics Partnership


Here at Midland Lead, we are proud to announce a new partnership with logistics specialists Walkers Transport Ltd to contribute to our commitment of providing exemplary customer service, efficiency, and sustainability.

For many years we have consistently upheld a commitment to providing customers with excellent service alongside high quality products. This dedication has played a pivotal role in our growth since 1984, establishing a loyal customer base throughout the UK and Ireland.

Founded in 1979, Walkers Transport, part of the Palletways network, employs more than 300 staff and has developed an advanced portal that provides customers with complete visibility of their consignment starting from the moment it is raised on the portal. Their unique delivery system utilises innovative technology, expert planning, experienced professional drivers, and a dedicated sales team for a seamless experience.

With end-to-end tracking, the recipient can see the progress of their delivery from the moment it has been collected. When an order is placed the customer will receive a consignment reference and unique portal link where they can track their order and acquire a 2-hour ETA for their delivery. The Walkers Insight software also features live consignment delivery updates, a transit time checker and proof of delivery to improve business efficiencies.

Kyle Hazeldine, Sales and Marketing Manager at Midland Lead said; “Working with Walkers brings together efficiency, innovation and sustainability. Our business prioritises customer service, and we are excited to be able to implement this cutting-edge technology that will greatly benefit all our customers. Here at Midland Lead we remain dedicated to leading the pathway of how manufacturing should constantly evolve to put the customer at the heart of everything we do.”

Walkers is championed within their industry for providing exceptional customer care and last year were crowned winners of the prestigious Customer Care Award at the Motor Transport Awards 2023. Janine McMaster, Sales Director at Walkers Transport said; “We are delighted to be working with Midland Lead to strengthen their distribution networks. Our customer service is second to none and our advanced customer portal is designed to make tracking of deliveries as transparent as possible. The Walkers Insight portal is a step forward in redefining the benchmark for the transport sector and we provide efficiencies for every business we work with.

 “Our driven, expert teams and drivers work around the clock to deliver the performances our customers deserve, and no stone is left unturned in our quest to enhancing communications. By introducing progressive technologies, we also show exactly how we can significantly reduce carbon emissions whilst keeping our eyes firmly on the customer.”

Midland Lead’s Purchasing Co-ordinator Charlotte Saunby added; “We are very excited to introduce this advanced transport system to our customers who already receive high standards of customer service. The Walkers Insight portal will improve communication with our customers with advanced functionality that will reduce the need to contact our team as they can see exactly where their orders are throughout their whole journey. We will be contacting all our customers over the next few weeks to familiarise them with the new software.”

The sophisticated IT system also highlights the sustainable measures that are in place as part of a pledge towards investing in a greener future, leading the way within the transport sector. Walkers teamed up with Ecologi, an organisation dedicated to reforestation, and have taken bold steps to offset their own carbon emissions and those generated by their customers’ transport usage. Through tree planting initiatives and renewable energy projects, Walkers actively work to ease the negative environmental impact of the transport sector.

This strong and evidential commitment to reducing their negative impact on the environment is strongly aligned with Midland Lead and we have invested in several long-term measures to help them achieve our goal of becoming a net zero manufacturer.

Midland Lead and Walkers Transport both have a green pledge and prioritise high standards of customer service investing in technology that will help them remain trailblazers for the future of manufacturing and transport.