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Midland Lead supports new builders’ merchant depots


At Midland Lead, we like to work with our merchants to ensure we’re not only providing them with high quality products, but also supporting them in developing their business.

With this in mind, we’re delighted to showcase a range of tailored stock profiles aimed at helping both existing and new builders’, timbers’ and roofing merchants. The profiles will make sure merchants are able to maximise opportunities relating to the stocking and selling of lead sheet and related ancillary products.

We have created the profiles using data from our merchant customer base across all three disciplines and used it to highlight what we believe to be the optimum range for your customers.

After more than 30 years in business, we’ve supplied many different sizes and types of merchant depots and hope that our knowledge and understanding of your business needs can assist in helping your depot to become a building professional’s haven.

We’ve started with the launch of our builders’ merchant stock profile, which details our recommendations in terms of lead thicknesses (codes), suggested quantities, and the dimensional information in terms of length and width of lead sheet for your branch personnel and customers alike. The profile recommends stocking codes 3 and 4, as these are the most popular codes of lead with roofers. We are also able to supply codes 1-8 for our machine cast lead, 3-8 for our rolled lead, and sandcast lead in codes 6-8. Whatever your specific requirements are, we’re here to help.

As well as suggesting stock levels for lead sheet, the profile also details suggested ancillary products, including patination oil, fixing clips, flexible lead slates and sealant; all products building professionals should be clamouring for on a regular basis. Tailored to save your customers time and money, these products should not be seen as last minute till purchases, rather as best practice when installing lead sheet. The added bonus is that they can also deliver a healthy profit in your branch.

Not satisfied with simply recommending supply levels and fulfilling stock orders, we also offer attractive in-store display units to showcase products at point of sale. We want to help our merchants sell as much possible, so little extras like the display units help to keep ancillary products in the forefront of building professionals’ minds.

Alongside product display units, we’re also able to offer eye-catching stands, posters and a variety of display and leaflet dispensers promoting lead.

Our team is friendly, knowledgeable and on hand to help you with your new depot. Whatever your lead requirement is, we can handle it.

Get in touch today to speak to one of our industry experts about your stock levels, our download our ‘builders’ merchant profile’.

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